Google Steps in To Fill Void in Mobile Payment Industry
Just when you thought mobile payments were down and out, Google steps up to the plate. Google recently announced its NFC technology embedded in their Android Smartphone OS that turns the devices into an electronic wallet.
A few weeks back, it was announced that mobile carriers backing the most promising NFC player, Isis were scaling back their support. According to Mobile Marketing Watch, AT&T, Verizon and T-Mobile are losing faith in Isis because of it’s lack of bank support. “Simpler mobile payment solutions in line with the so-called “mobile wallet” framework now appear to be the widely embraced mechanism by which the consumer shopping experience will be revolutionized.”
Now has never been a better time to announce a mobile wallet. Google may step on some toes by being first to market, but they are probably the best company to test and rollout a technology with so many regulations and intricacies. The Google Wallet will work with a few key retailers, including, “Macy’s Inc., American Eagle Outfitters Inc. and the Subway fast-food chain. Retailers that participate in the program will have upgraded terminals at the point of sale that can read the mobile devices and provide special offers.”
No comments:
Post a Comment