BBC News went to see if people know how to say the names of designers.
The hyper-critical gaze of fashionistas around the world focuses on Britain this week for London Fashion Week. But if you're planning to venture an opinion on whether Alexa Chung's liking for long skirts will spark a wider trend, you'd better be able to pronounce the names of the top designers.
It's what separates the dedicated followers of fashion from the casual observers - whether you say Louis Vwee-ton or Louis Vee-ton, or even Lewis Vee-ton.
The international nature of the world of fashion can sometimes complicate researching fashion-related pronunciation for the BBC Pronunciation Unit. Our policy for company names is, where possible, to recommend the pronunciation the company itself prefers.
However, if there is a fashion house with multiple corporate offices around the world (such as Milan, Paris, New York and Tokyo), pronunciations used within the company itself can sometimes differ across languages.
Read more at www.bbc.co.uk
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