BBC4 pitches to Mad Men fans with new drama Rubicon
BBC4 has already delighted British fans of Mad Men by bringing forward the new series by six months, to September. Now viewers partial to slow-burning US dramas can look forward to Rubicon, the latest offering from Mad Men broadcaster AMC to be acquired by the channel.
Mad Men, the stylish drama set in the world of 1960s New York advertising, is nominated for 17 awards, more than any other drama, at this Sunday's 2010 Emmy awards. It has changed the fortunes of AMC (American Movie Classic), a cable channel once known for old movie repeats but now being likened to a mini HBO, the station behind The Sopranos and The Wire.
Post-9/11 conspiracy drama Rubicon is slow-paced, although that did not stop the debut episode in the US attracting 2.5 million viewers, the biggest audience for a new show in the network's history.
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